Vaseline Verified
Asocial-first campaign that turned thousands of Vaseline hacks into scientifically validated truths.
How do you take a 155-year-old household staple and make it a cultural icon? By putting user-generated hacks to the test. Partnering with Unilever’s R&D scientists, we rigorously verified (and debunked) tips shared online—turning speculation into science.
By validating safe hacks and calling out the myths, all while collaborating directly with creators, Vaseline reasserted its authority in skincare and its place in culture delivering in a way that felt truly native to social.
Cannes Lion.
1 Titanium
2 Grand Prix
1 Gold
4 Silver
1 Bronze
4 Shortlist
Credits
Credits
Ogilvy Singapore – Agency
Vaseline (Unilever) – Client
Nicolas Courant – Chief Creative Officer
Marco Versolato – Chief Creative Officer
Reed Collins – Chief Creative Officer, Asia
Liz Taylor – Chief Creative Officer, Global
Ria Ocampo – Creative Director
Christina Wilson – Creative Director
Luqman Daud – Art Director
Joseph Lim – Copywriter
Nicolas Damiens – Visual Designer
Gerri Hamill – Head of Production
Luke Pidgeon – Senior Integrated Producer
Purnima Lamba – Global Brand Vice President, Vaseline
Nathalia Amadeu – Global Brand Director, Vaseline
Sejal Lad – Global Brand Manager, Vaseline
Ariadna Quidnos – Global Brand Manager
Arabella Frola – Global Assistant Brand Manager
Whitecoat Productions Singapore – Post Production
Big Sync Music Singapore – Post Production
FVSE Singapore – Post Production
Chameleon Singapore – Post Production
Asocial-first campaign that turned thousands of Vaseline hacks into scientifically validated truths.
How do you take a 155-year-old household staple and make it a cultural icon? By putting user-generated hacks to the test. Partnering with Unilever’s R&D scientists, we rigorously verified (and debunked) tips shared online—turning speculation into science.
By validating safe hacks and calling out the myths, all while collaborating directly with creators, Vaseline reasserted its authority in skincare and its place in culture delivering in a way that felt truly native to social.
Cannes Lion.
1 Titanium
2 Grand Prix
1 Gold
4 Silver
1 Bronze
4 Shortlist
Credits
Credits
Ogilvy Singapore – Agency
Vaseline (Unilever) – Client
Nicolas Courant – Chief Creative Officer
Marco Versolato – Chief Creative Officer
Reed Collins – Chief Creative Officer, Asia
Liz Taylor – Chief Creative Officer, Global
Ria Ocampo – Creative Director
Christina Wilson – Creative Director
Luqman Daud – Art Director
Joseph Lim – Copywriter
Nicolas Damiens – Visual Designer
Gerri Hamill – Head of Production
Luke Pidgeon – Senior Integrated Producer
Purnima Lamba – Global Brand Vice President, Vaseline
Nathalia Amadeu – Global Brand Director, Vaseline
Sejal Lad – Global Brand Manager, Vaseline
Ariadna Quidnos – Global Brand Manager
Arabella Frola – Global Assistant Brand Manager
Whitecoat Productions Singapore – Post Production
Big Sync Music Singapore – Post Production
FVSE Singapore – Post Production
Chameleon Singapore – Post Production










