#eye #eye
Vaseline Verified

Asocial-first campaign that turned thousands of Vaseline hacks into scientifically validated truths.

How do you take a 155-year-old household staple and make it a cultural icon? By putting user-generated hacks to the test. Partnering with Unilever’s R&D scientists, we rigorously verified (and debunked) tips shared online—turning speculation into science.

By validating safe hacks and calling out the myths, all while collaborating directly with creators, Vaseline reasserted its authority in skincare and its place in culture delivering in a way that felt truly native to social.


Cannes Lion.

1 Titanium
2 Grand Prix
1 Gold
4 Silver
1 Bronze
4 Shortlist


Credits

Credits
Ogilvy Singapore – Agency
Vaseline (Unilever) – Client

Nicolas Courant – Chief Creative Officer
Marco Versolato – Chief Creative Officer
Reed Collins – Chief Creative Officer, Asia
Liz Taylor – Chief Creative Officer, Global

Ria Ocampo – Creative Director
Christina Wilson – Creative Director
Luqman Daud –  Art Director
Joseph Lim – Copywriter
Nicolas Damiens – Visual Designer

Gerri Hamill – Head of Production
Luke Pidgeon – Senior Integrated Producer

Purnima Lamba – Global Brand Vice President, Vaseline
Nathalia Amadeu – Global Brand Director, Vaseline
Sejal Lad – Global Brand Manager, Vaseline
Ariadna Quidnos – Global Brand Manager
Arabella Frola – Global Assistant Brand Manager

Whitecoat Productions Singapore – Post Production
Big Sync Music Singapore – Post Production
FVSE Singapore – Post Production
Chameleon Singapore – Post Production